Market Research Basics: How to Find Resources on your Industry, Customers and Competition

Market Research Basics: How to Find Resources on your Industry, Customers and Competition PENDING DATE CONFIRMATION: Thursday, July 19, 2018, 12:00 p.m. to 1:00 p.m. Are you thinking about starting a business? Is there a potential market for your product or service? If you are in business, you might be considering an expansion or relocation. Come learn about trustworthy resources available on the Internet that will help you better understand your market. This workshop will introduce you to market research concepts with a focus on secondary research: searching for existing information such as demographic or industry statistics. Han Montambault is the Research Librarian at the Hawaii Business Research Library, part of the Hawai‘i Small Business Development Center Network, and conducts market research for entrepreneurs throughout the state. She has a Master's in Library and Information Science from the University of Montreal.

Speaker(s): Han Montambault

Fee: No Cost